MBA NOTES:types of strategies

Types of strategies

Growth Strategies
THERE ARE THREE MAIN TYPES OF GROWTH STRATEGIES

• forward integration
• backward integration
• horizontal integration

forward integration|forward strategies|vertical strategies
GAINING OWNERSHIP OR CONTROL OVER DISTRIBUTOR, WHOLE SELLER

backward integration
TO SEEK OVER OWNERSHIP OR CONTROL OVER FIRM SUPPLIER

horizontal integration
TO SEEK OWNERSHIP OR CONTROL OVER THE FIRM COMPETITOR

intensive strategies
THERE ARE THREE MAIN TYPES OF INTENSIVE STRATEGIES

• market penetration
• market development
• product development

market penetration
SEEK TO INCREASE MARKET SHARE OF PRESENT PRODUCT OR SERVICES IN THE PRESENT MARKET THROUGH GREATER MARKETING EFFORTS

market development
INTRODUCING PRESENT PRODUCT OR SERVICES IN NEW GEOGRAPHICAL AREA

product development
INCREASE THE SALES BY IMPROVING OR MODIFYING PRESENT PRODUCT OR SERVICES

diversification strategies
THERE ARE TWO MAIN TYPES OF DIVERSIFICATION STRATEGIES

• related diversification strategies
• unrelated diversification strategies

related diversification strategies
ADD NEW PRODUCTS OR SERVICES RELATED TO CURRENT BUSINESS

unrelated diversification strategies
ADD NEW PRODUCTS OR SERVICES UNRELATED TO CURRENT BUSINESS

defensive strategies
THERE ARE THREE MAIN TYPES OF DEFENSIVE STRATEGIES

• retrenchment strategies
• diversification strategies
• liquidation strategy

retrenchment strategies
IT OCCUR WHEN AN ORGANIZATION REGROUPS THROUGH COST OR ASSET DEDUCTION TO INCREASE THE REVENUE AFTER DECREASE CURRENT SALES OF PRODUCT OR SERVICES

diversification strategies
A PART OF THE ORGANIZATION SOLD OUT TO RAISE THE CAPITAL

liquidation strategy
IN THE LIQUIDATION ASSETS ARE SALE OUT OF THE BUSINESS FOR RAISING CAPITAL

WHAT IS VISION STATEMENT
WHAT IS MISSION STATEMENT
WHAT IS OBJECTIVE
KEY TERM OF STRATEGIC MANAGEMENT
WHAT IS FACTOR IN STRATEGIC MANAGEMENT
PITFALL,DRAW BACK IN STRATEGIC MANAGEMENT
TYPES OF STRATEGIES






MBA NOTES
strategic management