Types of strategies Growth Strategies THERE ARE THREE MAIN TYPES OF GROWTH STRATEGIES forward integration backward integration horizontal integration forward integration|forward strategies|vertical strategies GAINING OWNERSHIP OR CONTROL OVER DISTRIBUTOR, WHOLE SELLER backward integration TO SEEK OVER OWNERSHIP OR CONTROL OVER FIRM SUPPLIER horizontal integration TO SEEK OWNERSHIP OR CONTROL OVER THE FIRM COMPETITOR intensive strategies THERE ARE THREE MAIN TYPES OF INTENSIVE STRATEGIES market penetration market development product development market penetration SEEK TO INCREASE MARKET SHARE OF PRESENT PRODUCT OR SERVICES IN THE PRESENT MARKET THROUGH GREATER MARKETING EFFORTS market development INTRODUCING PRESENT PRODUCT OR SERVICES IN NEW GEOGRAPHICAL AREA product development INCREASE THE SALES BY IMPROVING OR MODIFYING PRESENT PRODUCT OR SERVICES diversification strategies THERE ARE TWO MAIN TYPES OF DIVERSIFICATION STRATEGIES rela...
MBA NOTES:MASTER IN BUSINESS ADMINISTRATION (MBA) OR BUSINESS NOTES