NEW PRODUCT DEVELOPMENT PROCESS Idea Generation Idea Screening Concept Development Marketing Strategies Business Analysis Product Development Test Marketing Communication Idea Generation: In this process collect the idea from internal organization and external organization.Inside the organization that include management, workers. outside the organization include suppliers, customers, distributors and see the competitors products and collect the ideas. Idea Screening: In this process the best ideas will be selected and irrelvant ideas will be dropped. Concept Development: In this process develope the sample model product for test to check its possible to make that product or not suppose make small dummy house model to check the different angel point of view the house will be good or what weakness are to be made better if product can make. Marketing Strategies: In this stage method will be selected to use lounch the product. Business Analysis: In this st...
MBA NOTES:MASTER IN BUSINESS ADMINISTRATION (MBA) OR BUSINESS NOTES