NEW PRODUCT DEVELOPMENT PROCESS

NEW PRODUCT DEVELOPMENT PROCESS

• Idea Generation
• Idea Screening
• Concept Development
• Marketing Strategies
• Business Analysis
• Product Development
• Test Marketing
• Communication

Idea Generation:

In this process collect the idea from internal organization and external organization.Inside the organization that include management, workers.

outside the organization include suppliers, customers, distributors and see the competitors products and collect the ideas.

Idea Screening:
In this process the best ideas will be selected and irrelvant ideas will be dropped.

Concept Development:

In this process develope the sample model product for test to check its possible to make that product or not suppose make small dummy house model to check the different angel point of view the house will be good or what weakness are to be made better if product can make.

Marketing Strategies:
In this stage method will be selected to use lounch the product.

Business Analysis:

In this stage the organization will see the available resources to check the organization is able to make that product in available resources like human, physical, financial, information.

Prosuct Development:
In this stage organization will start to make the product.

Test Market:

In this stage oragization will test the product before sent in the market. The organization will give the product to management or employee to test it.

Communication:
In this stage distirbution way will be selected to distribute the product for sales.

ENTREPRENEURSHIP
ENTREPRENEURSHIP VENTURE
ROLE OF SMALL BUSINESS WONER, RISK AND FAILURE
A MODEL FOR NEW VENTURES
START-UP STAGE
EARLY GROWTH STAGE
LATER GROWTH STAGE
TEN RULES FOR SUCCESSFUL BUSINESS
FEASIBILITY PLANNING
ELEMENTS OF FEASIBILITY PLAN
NEW PRODUCT DEVELOPMENT PROCESS
PRODUCT PROTECTION,PATENT,TRADEMARK AND COPYRIGHTS
PATENT PROCESS
TRADEMARK AND COPYRIGHTS


MBA NOTES ENTREPRENEURSHIP